OUR PHILOSOPHY

Our company philosophy is focused on the environment, the conservation of the Nile Perch population and a customised service.

In some ways it is a miracle to find such an untouched and well preserved lake environment on this continent. The scenery changes dramatically in Aswan compared to the lake. For that reason we are lucky to be able to operate in a very clean and restricted environment and wish to maintain the best possible level. We bring back to Aswan all the rubbish we produce, except for organic rubbish. We also maintain our camping sites clean.

The Nile Perch and the entire fish population in the lake is our main equity. This is why we strictly apply the “Catch & Release“ policy, with the exception of some of the smaller fish that we keep for eating. We also try to involve ourselves with discussions with the Egyptian authorities who control the number of professional fisherman on the lake, so that there is a sustainable fish population in the future.

We avoid standard fishing itineraries which follow a strict timetable and the same fishing spots. As fisherman we believe that we always have to find the fish and set our itinerary according to the fishing success. This way of behaviour demands more flexibility; this is why we have designed flexible safari concepts that allow us to move quickly and more efficiently on the lake.

Customised service means understanding our customer needs and requirements and then delivering the best possible fishing experience. For us it is important to welcome our customers personally at the airport or hotel and accompany them to our boats. With larger groups we, the management, will also join the safari for the perfect coordination of your trip.

We also believe in a good combination of our partnership; a European vision and expectations mixed with the Egyptian way of doing things. Synergy is the result of putting together the competence of two managers from different cultures. As young managers we have the drive and dynamics to maintain a constant evolution of fishing techniques and safari concepts. This way we are sure to sustain our competitive advantage now and in the future.